Helium Foot Site++
After a lot of work, i finally updated heliumfoot.com with the new content. Helium Foot Software sells MercuryMover: Don't let the mouse slow you down! Move and resize windows on your Mac with the keyboard. The changes comprise my best, first attempt at defining and implementing a Unique Selling Proposition (USP) as outlined by Bob Walsh in his book MicroISV Sites that Sell!. Given the sheer number of times that i've mentioned Bob's book, you would think that i was getting a commission on it, but really i just found the book to be really valuable. I also want to give a shout out Andy Brice who gave me some helpful tips that were spot on and also to Jon Trainer who (via this blog, no less) helped me refine my own USP.
Curious about what the new content is like? Check it out here. Go ahead, i'll wait here for you. For kicks, i left a copy of my old site up for easy comparisons (caveat emptor: i haven't tested all of the links on the old site and some of them may be busted). Did i hit my marks? I'll follow up with some numbers in a few weeks.