Quintessence
With about a week and a half to go before the big promotion, i've been working on the exercises in "Micro ISV Sites that Sell" in order to get my site into shape. Step one: Collect information about customers (or in my case, guess.) Step two: Determine what it is about your product that makes it valuable. (As for when we get to "profit", i'll let you know). I really thought that this exercise was going to be silly for my product (MercuryMover, the only app that you need to move and resize the windows on your Mac from your keyboard) since it's so straightforward. All over my site and blog are phrases like "Move and resize any window on your Mac with your keyboard". That's it. That's what it does and that's its value, right? Maybe not so much. After going through the exercise, i think that the value of MercuryMover lies in the experience that it gives the user. By removing barriers (albeit the small one of picking your hands up off of the keyboard) it removes frustration and makes working and playing on your Mac more enjoyable. Quintessentially, MercuryMover makes you happy! While i may not be able to sell you on happiness, i should be able to sell you on decreased frustration and increased productivity.
Never tried MercuryMover? There's no time like the present to download and try it. Tried it before? Share with the class what makes it valuable for you.